The Fiat 500 C down-under in mid-2010
Unveiled to the world for the first time at the 2009 Geneva Motor Show in March, the Italian open top car will hit the Australian market next year.
In Italy, the public has been able to take the new Fiat 500 C for a test drive from this week, exactly 2 years after the launch of the new model which was voted Europe’s 2008 “Car of the Year”.
Testament to its success, the Fiat 500 has won 30 awards around the globe and attracted more 11 million internet users to its website.
While waiting for our turn to check out the new model here in Australia, Carpe Diem’s team has been pouring over the cabriolet model of Fiat’s chic Bambino which plays homage to the convertible version of the original Fiat 500, launched in 1957.
The new Fiat 500 C boasts an electric sliding roof, generous luggage space for all that shopping and easier access to the boot, even when the top will be fully open.
Better still, we’ll be able to customise it with over 100 accessories created especially for the 500 C and we’ll have two more choices in the colour schemes, not to mention the myriad other options available.
Fiat has also proved its commitment to ecology and sustainable mobility with the innovative “start and stop” system that ensures the engine is only running when it needs to be.
We’ll be paying attention to the results of “500 C hands up” competition for which, in collaboration with men’s fashion magazine l’UOMO Vogue, Fiat created a game in which people can send a photo of their moments of “explosive joy”. The best picture will be published in the magazine in the September issue.
Hopefully, the winning photo will be a blend of retro and modern style, like this iconic car, currently one of the best models in the city-car segment.
No Comments
No comments yet.
Comments RSS TrackBack Identifier URI
Leave a comment