Lego graduates from Old School to New School
As a lover of all things old school and a sucker for bright colours, Carpe Diem was more than excited to hear about Lego’s collaboration with Digital Blue to make Lego inspired MP3 players, cameras, alarm clocks, walkie talkies and boom boxes.
In an era of super gadgets like mobile phones which can do everything for you except brush your teeth, it is refreshing to be reminded about the simple toys of yesteryear. But of course, after 70 years of entertaining children, it is no surprise Lego wants to move on from its humble beginnings in a small carpenter’s workshop in Denmark to reach today’s more tech-savvy market.
The range is targeted at a young audience, but perhaps that should be extended to the young at heart as well. After all, who really outgrows the uncomplicated joy of the humble Lego brick, when those bumps and indents are just begging to be interlocked, disassembled and assembled all over again?!
Perhaps what makes it so appealing to young and old is the name itself, which is the Danish abbreviation of two words “leg godt”, meaning “play well”. This is a motto to live by whatever age you are.
Unfortunately though, nostalgia seekers will be disappointed to know that these Lego creations will not be detachable like the classic Lego we all remember, BUT you can attach your Lego camera to a Lego robot, link up to a computer and communicate anywhere in the world via the Internet. So perhaps we should let this little glitch slide.
The Lego range is set for a September 2009 release with prices from $US 20-60.
For a sneak peek visit:
http://digiblue.com/lego/
Or for more info on the camera robot check out:
http://www.lego.com/eng/education/mindstorms/home.asp?pagename=camera
Play well everyone!
1 Comment(s)
Comments RSS TrackBack Identifier URI
Leave a comment
[...] Original post by EuroTalk [...]