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| Client: |
Kinnarps |
Project: |
On-going PR campaign |
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| To launch Kinnarps to the Australian market to end-consumers and media |
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RESULT
- Created and distributed specially designed Kinnarps branded newsletters, reaching specifiers, architects, designers and project managers in Australia
- Produced visual material to support Kinnarps sales efforts on the local Australian market, including sales letters, visual E-book presentation and media material
- Introduced Kinnaprs to key stakeholders and provided networking opportunities
- Created and implemented a trade event inviting key specifiers, architects and designers.
- Secured visionary Danish architect Jan Utzon (son of Jorn Utzon, architect of the Sydney Opera House) as the keynote speaker along with the highly acclaimed Ed Lippmann from Lippmann Associates
- Media coverage appeared in: belle magazine, Indesign, (inside), Australian Design Review, Sydney Morning Herald, Australian Financial Review, Architecture media and POL Oxygen which generated an approximate media value of $25,000
- Created and distributed viral campaign
- Developed and executed a promotional competition through in designlive.com (4,685 weekly visitors) prior to the event
- Total audience reached: 18,685 (including the distribution of the invite and small promotion in key media prior to the event
- Identified additional ad hoc opportunities such as: trade events, seminars, speaking opportunities and media. Between April and August 2008, over 15 opportunities were identified
- Between April and August 2008, an approximate media value of $152,683.00 + was generated for Kinnarps of Sweden with an approximate reach of 287,164 people
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read full report (pdf)
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A complete solution tailored for all media activities
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