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Cykla |
Project: |
Charity auction to raise money for breast cancer research |
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| To raise awareness among end consumers and media of the Skeppshult Pink V Bike in the Australian market by executing a campaign together with the National Breast Cancer Foundation to raise funds. |
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RESULT
- Approached and secured the following four well known Australian personalities to be a part of the campaign and personally sign the bikes: Fifi Box, Network Seven’s weather presenter, Sunrise and 2Day FM/Fox FM Saturday morning radio presenter, Deborah Hutton, Australian media personality, Lizzy Lovette, 2Day FM radio presenter and host of Channel 9’s The Music Jungle and Adam Spencer, ABC radio presenter
- Co-ordinated a photo shoot with celebrity ambassadors
- Wrote a media release to announce the online auction
- Created awareness of the auction via social media
- Managed online components of auction, which will run on eBay from Tuesday 26 May 2009 - Tuesday 2 June 2009 http://members.ebay.com.au/ws/eBayISAPI.dll?ViewUserPage&userid=skeppshult_australia
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read full report (pdf)
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A fun and colourful way of raising awareness for the product, whilst helping raise funds for breast cancer research.
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