|
|
| Client: |
La Chance |
Project: |
La Chance Campaign |
|
|
| To launch Danish jewellery brand La Chance and its range of lucky bracelets into the Australian market. |
| |
|
RESULT
- Designed, wrote and produced a La Chance corporate sales document and look book
- Sourced and recommended 10 retail stores to exclusively stock La Chance jewellery resulting in: five stores in Melbourne, four stores in Sydney and one store in Brisbane
- Secured and presented a La Chance bracelet as a gift to selected Australian celebrities/personalities who embrace the philosophy, including: Nicki Zimmermann, fashion designer Melissa Doyle: co-host of Channel 7s, Sunrise program Zoe Naylor, Australian TV personality and ambassador for Make Poverty History Awareness Marcia Hines, well known vocalist, actress and judge on Channel 10s Australian Idol Charli Delaney, Australian actress, singer and children’s performer and finalist on Channel 7s Dancing with the Stars Sonia Kruger: radio personality and host of Dancing with the Stars
- Developed and distributed a La Chance Media Kit including a press release, background information and high resolution images
- Media coverage appeared in: The Age, Herald Sun, Australian Financial Review: Life & Leisure, OK! Magazine, Voi Tutti, Image magazine, Central, 9to5 magazine and The Manly Daily.
|
read full report (pdf)
|
|
|
|
Integrated the La Chance philosophy (bringing luck to those who wear it) into all concepts, ideas and media pitches.
|
| |
|
|
|
|
|
|
|
|
|