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Style Junky |
Project: |
PR campaign |
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| To secure coverage in key fashion media; to raise awareness of the store opening; and to increase brand awareness of Style Junky and its labels, ultimately influencing sales. |
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RESULT
- Liaised directly with fashion media contacts to proactively pitch various story angles to communicate Style Junky’s key messages
- Proactively introduced key fashion journalists to Style Junky to encourage coverage and organise visits to the store. To date, the store has been visited by fashion media from: Vogue, In Style, Grazia, Russh and Shop til you drop magazine.
- Developed a dedicated Autumn/Winter seasonal media kit, which included a brand overview written and designed by Carpe Diem. The overview included profiles on each of the designers, images and website details of each label.
- Produced a Style Junky branded CD which included various media materials, a press release and images of the current collection
- Researched and wrote profiles on each designer housed at Style Junky
- Compiled and designed a brand overview document
- Printed, collated and distributed media kits
- Managed and handled media enquiries and requests for garments
- Media coverage appeared in Daily Addict, Shop til you Drop, Grazia, InStyle Magazine online, Madison magazine online, Marie Claire, Qantas – Travel Insider and Nine to Five magazine.
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read full report (pdf)
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A complete solution tailored to ultimately build a brand, raise awareness and influence sales.
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