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Kinnarps |
Project: |
Jan Utzon |
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MISSION
To establish Kinnarps of Sweden as the leading provider of top industry talks and networking evenings and to create a platform for future events |
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RESULT
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Secured visionary Danish architect Jan Utzon (son of Jorn Utzon, architect of the Sydney Opera House) as the keynote speaker along with the highly acclaimed Ed Lippmann from Lippmann Associates
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50 + guests within the architect and design professions and over ten media attended the event
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Media attendees included belle magazine, Indesign, (inside) Australian Design Review, Sydney Morning Herald, Australian Financial Review, Architecture media and POL Oxygen
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Developed and executed a promotional competition through indesignlive.com (4,685 weekly visitors) prior to the event
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The Royal Australian and Institute of Architects newsletter (2,000 members) and Green Building Council newsletter (12,000 subscribers) were notified to generate further exposure for Kinnarps of Sweden among the wider design community
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Immediate attention from the architect and design industry who linked Kinnarps of Sweden with leading industry thought |
read full report (pdf)
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A unique event which showed Kinnarps of Sweden’s dedication towards promoting design excellence in Sydney
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