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Embassy of Sweden |
Project: |
Swedish Fashion & Music Event |
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MISSION
To increase awareness of Swedish fashion and music in Australia amongst a trendy youth audience |
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RESULT
- Over 450 exclusive VIP guests attended Generation S, a Swedish fashion and music event at Sydney’s Oxford Art Factory
- 6 prominent Swedish designers showcased their collections, including Camilla Norrback, Julian Red, Cheap Monday, Kostym, Gram and Mr Denim
- 9 sponsors, supporters and media partners, including Scandinavian Airlines (SAS), ABSOLUT Vodka, Make Up Store, kikki.k, Somedays, Oscar & Oscar, Popfrenzy, Peroni and Fbi radio
- Up and coming Swedish Indie group, The Sound of Arrows performed at the event
- Media attendees included Sydney Morning Herald, Triple J, SBS radio, Fbi radio, Time Out magazine, Harpers Bazaar, Yen Magazine, Cream, Wentworth Courier, MySpace and NineMSN
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read full report (pdf)
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Created an unusual and innovative way of showcasing each designer label by integrating their collections into a VJ presentation and conducting a ‘live photo shoot’ in a glass box
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