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Scandinavian Tourist Board (STB) |
Project: |
Increase awareness of Scandinavia in Australia |
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MISSION
To create a 3 year public relations strategy to increase awareness of Scandinavia (Denmark, Norway and Sweden) as a travel destination in Australia |
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RESULT
- Develop the brand ‘Visit Scandinavia’ in Australia
- Developed an informative and interactive website www.visitscandinavia.com.au suitable for the Australian market
- Components included: About Scandinavia, Destinations and Attractions, Transportation, Accommodation, Tour Itineraries, News, STB Info, Travellers Tell and Media
- Set up a long term information flow between STB Australian and tourism boards in the three Scandinavian countries
- Proactive media relations with selected media, including television, print, radio and online, suited to the target audience
- Organise and host regular media trips to Scandinavia, complete with a full itinerary of cultural outings
- Organise trade events and other activities to assist the local trade
- Promotional activities throughout the years
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read full report (pdf)
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We created a dynamic, highly visual, inspirational and engaging website for three different audiences.
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