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Expedia |
Project: |
Strike a pose |
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MISSION
To raise brand awareness and increase immediate online traffic to Expedia.com.au, one of the worlds leading online travel companies, to celebrate their one year anniversary in Australia |
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RESULT
- A free outdoor experiential event aimed to captivate and interact with a ‘corporate’ audience
Created an Expedia branded ‘holiday escape’ in a busy city location
Staff dressed as Expedia airhostesses in specially designed branded uniforms
Design of a ‘flying ice chair,’ a replica of the Expedia logo, was crafted on site by Australia’s leading ice sculpture
"Strike a pose – WIN a get away" photo competition was conducted at the venue to generate traffic to the Expedia website: www.expedia.com.au
150 participants in the photo competition, all displayed on Expedia’s website. A judging panel nominated the top 10 photos and selected a winner awarded with a getaway in Sydney
4,000 branded vouchers and flyers distributed prior to the event and positioned strategically around the surrounding city areas
34% direct increase in traffic to Expedia.com.au the day of the event |
read full report (pdf)
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Unusual and interactive approach in a stylish and fun environment to create interest and make an impression. Creative way of incorporating Expedia’s branding
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