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Nobel Peace Prize Sponsorship Program |
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MISSION
To develop and manage a complete sponsorship and hospitality program for Cisco System and KPMG, the main sponsors of the Nobel Peace Prize Concert |
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RESULT
- One week hospitality program in Oslo for top management and clients from the United States and Europe
- Red carpet treatment for guests at all official Nobel ceremonies including: The Peace Prize Ceremony, CNN Forum and Nobel Peace Prize Banquet
- Organised special events to promote sponsors support of Nobel activities. For example, KPMG’s support of the global Nobel Peace Prize Museum
- Organised an itinerary of cultural outings involving luxury sightseeing tour around Oslo, a visit to the famous ski jump arena Holmenkollen and the Nobel Peace Prize Museum
- Liaised with TWI / IMG regarding all TV involvement, TWI, online activities and pre / post activities
- Integrated sponsors branding into all events, activities and marketing material
- Coordinated and managed exclusive ‘meets and greet’ opportunities with celebrities, presenters and the Nobel Committee
- Responsible for security and risk management
Managed all logistics for the entire week |
read full report (pdf)
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We integrated the sponsors branding into the “natural look” of each event / activity to leverage the commercial interest of the client whilst protecting Nobel as a name and organisation
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